hide and seek helen stiles


Hide & Seek London was founded by Helen Stiles with the aim of providing beautiful, timeless furniture and accessories for stylish and thoughtful homeowners. With the creativity of East London on her doorstep, and a passion for relaxed, collected Californian interiors, she set out to create her own brand of 'East End meets West Coast' interiors – filling a gap in the UK market for shopping the 'Cali-cool' look. Focusing on vintage and handmade textiles, hand-knotted rugs and natural accessories such as wool, hide, hemp and horn, Hide & Seek was launched in 2015 (when Helen finally quit the corporate world to pursue her love of design full-time!)

Hide & Seek caters for those who believe that homes should be relaxed, natural and touchable. We seek out the best local designers, global artisans and raw materials to create unique and tactile objects with a story.  We believe that homes should be curated not decorated and filled with homewares that are collected over time to be enjoyed forever.

Whether designing our own-label products, collaborating with up-and-coming designers or sourcing beautiful handmade pieces from around the world, we believe that great interior design should be stylish, timeless and above all, laid-back.


Interior Design Services

If you like our 'East End meets West Coast' style and need some help with your own project, then why not get in touch? Maybe you know what you like but don't have the time or confidence to pull it all together. Or maybe you're looking for someone to take on everything so that you don't have to. Helen has studied at the highly regarded London Interior Design School and offers a range of services – from helping you revamp a single room to undertaking much larger residential and commercial projects. We can help you set your goals, make the most of your budget and create rooms you'll really love to live with. You'll benefit from our extensive product knowledge, range of trade discounts, a clear and transparent fee structure and as much professional help and advice as you need.

E-design service

Our E-design service is a simple and lower-cost option for those who love the Hide & Seek look but don't need a full-scale interior design service. First we liaise via phone, email and pinterest to define your requirements. Then you provide the necessary photographs and measurements of your space (we'll provide instructions on what we need and how to do this). You'll receive a full room design scheme and furniture layout, together with a detailed source list and instructions to help you implement the scheme. Perfect for those who want a lighter-touch service, live further afield or are happy to take on a little more work themselves. To find out more, just contact us at hello@hideandseek.london

Contact us

If you have any queries, questions or feedback, please get in touch

General enquiries
+44(0)77185 80802

Press enquiries
Interior design enquiries

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